Experience
Microsoft – Azure Data Team / UX Researcher – Vendor
February 2019 – present / Redmond
- Conducting foundational research in order to gain clarity on personas workflows and pain points, and inform the creation of new tooling which improves the day-to-day work of data professionals.
- Driving usability testing studies in close collaboration with designers and product managers to measure the usability and uncover opportunities for improvement for Azure Data and Analytics products like Azure SQL Server, Azure Data Studio, Azure Database Migration Services, Cosmos DB and HDInsight clusters.
- Applying the Jobs-To-Be-Done framework to identify and prioritize new data product functionalities. Periodically analyzing telemetry data to identify areas of improvement of the Azure Data Portal.
- Driving surveys from design to analysis to add quantitative depth to the insights from qualitative studies.
- Developed 15 detailed data professional user personas in collaboration with other researchers by conducting interviews and surveys.
- Demonstrated the ability to learn quickly and deliver timely results in ambiguous and highly technical field.
Education
Seattle Central College
Associate’s Degree
Web & UX Design
Apr. 2016 – June 2018 / Seattle, WA, US
University of National and World Economy
Master’s Degree
Marketing & Economics
Sep. 2010 – Nov. 2011 / Sofia, Bulgaria
University of National and World Economy
Bachelor’s Degree
Marketing & Economics
Sep. 2006 – June 2010 / Sofia, Bulgaria
App To Succeed / UX Researcher
November 2018 – February 2019 / Remote
- Planning, coordinating and conducting UX research studies to support the design and development of a financial education tool.
- Conducted logo validation survey in order to inform the logo choice for the new education tool.
KCTS 9 / Intern
April 2018 – June 2018 / Seattle, WA, US
- Worked as a UX Research Intern for the redesign of the KCTS 9 video streaming feature.
- Conducted heuristic evaluation, competitive analysis, formative surveys and usability testing.
- Analysed data and generated findings that guided the redesign of KCTS 9 Passport.
- Delivered a presentation of the insights from the research to the Web team.
UX Research methods
- Competitive analysis
- Contextual Interview
- Heuristic evaluation
- User Personas
- Baseline testing
- Affinity Diagramming
- Card Sort
- Paper Prototyping
- Usability Testing
- A / B Testing
- Survey Design
- Participants’ Screening
New Roots Organics / Academic project / User Experience Researcher in a team of two
November 2017 – March 2018 / Seattle, WA, US
- Applied a variety of UX research methods in order to propose a future website redesign.
- Used competitive analysis to identify best UX design practices and strategies applied by competitors.
- Conducted contextual Interviews to find features & website content with highest importance for users.
- Ran baseline testing to identify design flaws and users’ issues with the existing website.
- Reorganised the information architecture by conducting a card sort on Optimal Workshop.
- Incorporated users’ feedback into paper prototypes & validated the redesign through usability testing.
- Communicated findings to stakeholders.
Tools
- Ovo
- SurveyGizmo
- Optimal Workshop
- SurveyMonkey
- UserTesting
- InVision
- Adobe Illustartor
- Adobe Photoshop
- HTML
- CSS
- WordPress
CryptoDelegate / User Experience Researcher
August 2017 – November 2017 / Seattle, WA, US
- Conducted heuristic evaluation of the initial version of the CryptoDelegate website.
- Interviewed Tezos owners to learn about their expectations of the future staking services.
Languages
- English – Fluent
- German – Professional
- Bulgarian – Native
- Russian – Conversational
Volunteering
User Experience Professionals Association (UXPA) / Lead Design Researcher
September 2018 – October 2018 / Remote
- Planned and executed the research that drove the UXPA website migration and redesign including recruiting participants, coordinating the schedule, conducting the studies and analyzing the research findings.
UXPA Magazine / Production Assistant
October 2018 – Present / Remote
- Preparing and publishing content to the UX Magazine website.
- Managing the UXPA organisation website.
- Participating in the organisation of local events.
Other Experience:
Seattle Central College / IT Support Coordinator
January 2017 – June 2018 / Seattle, WA, US
- Translated users needs to tech support team.
- Coordinated the workload of the IT support team.
- Designed logo and branding materials for the IT Services office.
Emirates Airline / Flight Attendant
October 2014 – March 2016 / Dubai, UAE
- Identified passengers’ needs and applied creative problem solving in order to constantly exceed customers’ expectations.
- Received awards and letters of recognition for excellent customer service.
Wizz Air / Crew Resource Management Instructor & Cabin Supervisor
April 2008 – September 2014 / Sofia, Bulgaria
- Facilitated trainings about the role of human factors in aviation safety for over 200 flight attendants and pilots.
- Managed teams of four members on a daily basis ensuring a high level of customer satisfaction was achieved.
- Coached aviation crew during initial and annual training, provided performance feedback and ensured crew compliance with IATA standards.